Case Study: Successful Collaboration Between Otso Media Creator @Lisaluluhe and Trip.com
Otso Media collaborated with Trip.com on a campaign featuring eight UK-based TikTok creators promoting exclusive discount codes and coupons available on the Trip.com app.
The campaign ran from January 27th to February 2nd, and leveraged TikTok's live streaming capabilities to showcase Trip.com’s offerings in an interactive and entertaining format, reaching a total views of 195K+ on TikTok LIVE.
Campaign Details
Campaign Goal
Aimed to increase brand exposure and drive sales through engaging live content,
Method
LIVE promotion during the 7 day period, minimum of 2 hours per session.
Participated Creator
Otso Media Creator:
@lisaluluhe
Creator Highlight: @LisaLuluhe
One of the standout performers of this campaign was Lisa He (@lisaluluhe on TikTok), an entertainment and lifestyle creator with 63K followers at the start of the campaign. Lisa was selected for her bubbly personality and high average viewership of 5K+ per hour of livestreaming, making her an ideal fit for engaging audiences effectively.
Execution & Strategy
2
Branded Live Sessions
Each livestream prominently featured a Trip.com-designed promotional banner and a live demonstration of the app, showing users how to claim and use the discount offers.
Initially scheduled for 6 sessions, Lisa’s content resonated so well that she was requested to extend to 10 sessions before the campaign’s end.
3
Engagement Techniques
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Our creator keeps her audience entertained by incorporating interactive elements such as:
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Treasure boxes & goody bags offering free coins to viewers.
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Creative costumes to enhance the entertainment value.
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Co-hosting with fellow campaign creators, expanding reach and fostering a fun, competitive atmosphere.
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Result & Impact
Lisa’s innovative and engaging approach led to outstanding performance metrics over the campaign period:
195K+
Total LIVE views
10K+
New followers
578K+
Total LIVE Likes
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Brand Endorsements: Viewers actively supported the livestream by sending Trip.com’s special gifts on TikTok Live.
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Exceptional Demand: Lisa’s initial commitment of six live sessions was extended to 10 due to her high engagement and effectiveness.
This collaboration between Otso Media, Lisa Luluhe, and Trip.com exemplifies the power of TikTok Live as a promotional tool. Lisa’s charismatic presence, interactive content, and strong audience engagement made her a key contributor to the campaign’s success. The results underscore the value of influencer partnerships in driving brand awareness and consumer action in a highly engaging digital space.
